Every member of the Guild shall

Contribute to the advancement of the profession through development and support of Guild Standards

Maintain and enhance the reputation of the Guild and its membership

Observe the highest standards of integrity in all transactions

Protect the interests of customers

Make every effort to resolve disputes with customers in an amicable, fair and speedy manner

Promote its membership of the Guild only whilst a current member

Recognise the authority of the Guild Executive in all matters relating to the interpretation of this Code and of Guild Standards